Which McDonald’s advertising character carried a sack marked with a large letter “H”?

The Hamburglar was the McDonald’s advertising character associated with a sack marked with a large “H.”

The Hamburglar was introduced as part of McDonaldland, a fictional advertising setting created for McDonald’s family marketing. He was depicted as a mischievous character who tried to steal hamburgers, making him an easy-to-understand comic foil for the brand’s other characters.

His early appearance was more sinister and exaggerated than the later child-friendly design. Over time, McDonald’s redesigned the character with a smaller, younger look and a more playful personality.

The Hamburglar is sometimes confused with Captain Crook, another McDonaldland character associated with stealing food. Captain Crook’s storyline focused on Filet-O-Fish sandwiches, while the Hamburglar’s defining target was hamburgers.