Captain Crook was the McDonaldland character portrayed as a pirate obsessed with Filet-O-Fish sandwiches.
McDonaldland was a fictional advertising world created for McDonald’s in the early 1970s. Its characters gave individual menu items and restaurant ideas memorable personalities, helping turn the brand into a recognizable children’s marketing universe.
Captain Crook was associated specifically with the Filet-O-Fish, while other characters had different roles. The Hamburglar was depicted as a burger thief, Mayor McCheese was a civic leader with a cheeseburger head, and Officer Big Mac served as a law-enforcement character.
The characters appeared in television commercials, packaging, and promotional materials. Their designs and prominence changed over time as McDonald’s updated its advertising style.