Which McDonaldland character was portrayed as a mayor with a hamburger-shaped head?

Mayor McCheese was the McDonaldland character portrayed as a mayor with a hamburger-shaped head.

The character appeared in McDonald’s advertising as the elected leader of McDonaldland, wearing formal mayoral clothing and a sash. His oversized cheeseburger head connected the character directly to the restaurant’s signature food and made him visually distinctive in television commercials and printed promotions.

Mayor McCheese belonged to the same fictional advertising setting as Ronald McDonald, Grimace, the Hamburglar, and other branded characters. McDonaldland helped McDonald’s turn its advertising into a recognizable story world rather than relying only on product-focused commercials.

Mayor McCheese is sometimes confused with Officer Big Mac because both characters were associated with authority roles and hamburger imagery. Their names and roles were separate: Mayor McCheese represented the town’s political leadership, while Officer Big Mac was presented as a law-enforcement character.