Officer Big Mac was the police-officer character in McDonald’s early McDonaldland advertising world.
McDonaldland was a fictional setting created for McDonald’s television advertising in the early 1970s. Its characters personified menu items and restaurant imagery, giving children a recognizable cast connected to the brand.
Officer Big Mac was designed as a law-enforcement figure whose appearance reflected the Big Mac hamburger. He was part of an ensemble that also included Mayor McCheese, the Hamburglar, and Captain Crook.
The characters are easy to mix up because several had titles, uniforms, or food-themed names. Officer Big Mac was the police officer; Mayor McCheese was the cheeseburger-headed mayor, while Captain Crook was associated with the Filet-O-Fish sandwich.