Which McDonaldland character was a female bird mascot introduced to promote breakfast?

Birdie the Early Bird was McDonaldland’s female bird mascot introduced to promote breakfast.

McDonald’s added Birdie to its character lineup as the chain promoted its breakfast business. Her name directly emphasized the idea of getting up early, linking the character to morning meals and the restaurant’s expanding breakfast identity.

Birdie joined a broader fictional world that included Ronald McDonald, Grimace, Mayor McCheese, and other characters. Each character could give a different personality to advertising, allowing McDonald’s to present menu items and restaurant visits through stories rather than ordinary product announcements.

Birdie is sometimes confused with later McDonald’s promotional characters or with generic bird imagery used in advertising. Her defining distinction is her official name, Early Bird, and her association with the breakfast menu. She was a mascot within McDonaldland, not the name of a breakfast product.