Which luxury brand launched Santal 33, the Le Labo fragrance that became a signature scent?

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Le Labo launched Santal 33, the fragrance that became one of the brand’s signature scents.

Santal 33 is a Le Labo fragrance built around sandalwood, with additional spicy, woody, leathery, and musky facets. It developed from Le Labo’s Santal 33 candle concept and became especially prominent as part of the brand’s distinctive city-based retail and personalized-label experience.

Le Labo was founded in New York in 2006 by Fabrice Penot and Eddie Roschi. The name means “the laboratory” in French, reflecting the brand’s emphasis on raw materials, in-store blending, and an artisanal presentation. The company was acquired by Estée Lauder Companies in 2014.

A common mix-up is identifying Santal 33 as a fragrance house rather than the product of Le Labo. Another is treating “santal” as a brand name: it is the French word for sandalwood. Santal 33 is sold in several formats, but the fragrance’s identity remains tied to Le Labo.

Source: Wikipedia · fact-checked Sept. 2026

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