Peter Jones appeared in every series of the British television programme Dragon's Den.
Jones was part of the original investor panel when the BBC launched the British version in 2005, and he remained the only original Dragon to appear throughout the show's series. His business interests include mobile communications, technology and media, giving him a broad base of experience when assessing pitches.
A Dragon's continued presence is not the same as investing in every episode or accepting every offer. Jones has often questioned valuations, requested detailed evidence and declined opportunities, just as the other investors do. The programme's format depends on the possibility that a pitch may receive no offer at all.
He is sometimes confused with other early Dragons because several investors became strongly identified with the series. Duncan Bannatyne, Theo Paphitis and James Caan were all prominent members at different points, but none matches Jones's record of appearing in every series.