J Brand is the jeans brand founded in 2004 by Jeff Rudes and Susie Crippen.
The Los Angeles company was created as a premium-denim label during a period when fitted, dark-wash jeans were becoming especially influential in fashion. Rudes brought retail and apparel experience, while Crippen contributed design expertise.
J Brand became known for clean silhouettes and a polished approach to denim, including styles designed to look streamlined rather than heavily distressed. The label later broadened its range beyond jeans into other ready-to-wear garments.
J Brand is often grouped with other Los Angeles premium-denim labels, but it is not the same company as Joe’s Jeans, Paige or Hudson Jeans. Those brands have separate founders and launch histories.