Evisu is the Japanese denim brand famous for painting a seagull-shaped logo on its jeans’ back pockets.
The brand was founded in Osaka in 1991 by Hidehiko Yamane, who began by reproducing vintage-style denim using traditional methods. Its name refers to Ebisu, a Japanese deity associated with prosperity and one of the Seven Lucky Gods. The spelling “Evisu” was used internationally.
Evisu’s most recognizable design feature is its hand-painted back-pocket mark, commonly called the seagull or kamome logo. The logo can vary in size, color, and finish, so it should not be confused with the stitched arcs used by other major jeans makers.
Evisu is especially associated with Japanese selvedge denim, vintage-inspired cuts, and detailed finishing. Its products are often discussed alongside other Japanese reproduction brands, but the painted back-pocket logo is the clearest identifying feature.