Silver Jeans Co., the Canadian denim brand, was founded in 1991.
The company was established by Michael Silver in Winnipeg, Manitoba. It developed as a family-run Canadian denim business and became known for jeans sold in a broad range of fits, washes, and sizes. The brand’s identity is closely associated with everyday denim rather than a single heritage workwear model.
Silver Jeans Co. is sometimes mixed up with similarly named American or European labels, but it is a Canadian company. Its founding date also predates the large expansion of premium denim brands that became especially visible in the late 1990s and early 2000s.
The company has continued to focus on jeans and related casual clothing, with products marketed for both women and men. Winnipeg remains important to the brand’s Canadian origins and corporate history.