Which jeans brand began in London’s Portobello Road in 1973?

Pepe Jeans began in London’s Portobello Road in 1973.

The brand was founded by brothers Nitin, Arun, and Milan Shah, who started selling jeans from a stall on Portobello Road in London. The location was known for its market culture and helped provide an early setting for the company’s growth.

Pepe Jeans expanded from its market-stall beginnings into an international denim and fashion brand. Its identity developed around youthful jeanswear and later included other clothing, footwear, and accessories.

The brand’s London origin can cause confusion because Pepe Jeans is now strongly associated with international retail markets and has corporate operations outside the United Kingdom. Its founding story, however, begins in London in 1973. It is also separate from Italian brand Diesel, Swedish brand Nudie Jeans, and Dutch brand G-Star Raw.