Which Japanese denim brand was founded in Kojima in 2006 by Japan Blue Co.?

The story behind the answer

The Japanese denim brand founded in Kojima in 2006 by Japan Blue Co. is Momotaro Jeans.

Momotaro Jeans comes from Kojima in Okayama Prefecture, a Japanese area widely associated with denim manufacturing. Japan Blue Co. launched the label in 2006, using the Momotaro name and imagery connected with the famous Japanese folktale character. The brand became known internationally for heavyweight selvedge denim and carefully developed fabrics.

Kojima is sometimes treated as a brand name, but it is a location, not a competing jeans label. Momotaro is also distinct from Japan Blue Jeans, another label connected with Japan Blue Co. That corporate connection is a common source of confusion when identifying Japanese denim brands.

Momotaro’s jeans may feature recognizable colored stripes on the back pocket, but those details are design elements rather than the definition of the company. The label’s reputation rests especially on Japanese production, selvedge construction and distinctive fabric character.

Source: Wikipedia · fact-checked Sept. 2026

Add question to a list

Choose a list to keep this question in: