Goldfinger featured a 1964 Ford Mustang convertible as product placement.
Released in 1964, Goldfinger was the third film in the James Bond series and one of the movies that established the franchise’s modern formula of glamorous locations, elaborate gadgets, and prominent automobiles. The Mustang appeared during the sequence in which Bond and Tilly Masterson drive through Switzerland while being pursued by Auric Goldfinger’s henchman Oddjob.
The convertible was a new American sports car when the film was made. Ford supplied a white Mustang convertible, giving the recently launched model valuable international exposure. Its appearance was especially notable because the Mustang was still establishing its identity in the marketplace; the film helped connect it with youthful style, speed, and the aspirational world of Bond.
Goldfinger is often remembered chiefly for Bond’s silver Aston Martin DB5, which introduced many of the series’ signature car gadgets. That prominence can obscure the Mustang’s role. The Bond franchise later featured another famous Mustang: a red 1971 Mustang Mach 1 in Diamonds Are Forever, but that is a different film and a different model year.