Which Italian fashion house launched Armani Jeans in 1981?

Giorgio Armani launched Armani Jeans in 1981.

Armani Jeans was created as a denim-oriented line within the wider Giorgio Armani fashion business. It gave the Italian house a more casual product category while retaining the brand’s emphasis on design, tailoring, and a polished presentation.

The line belongs to the Armani group, whose portfolio has included several labels aimed at different markets and price levels. That structure means Armani Jeans should not be treated as an independent denim company founded separately from Giorgio Armani.

The launch is also distinct from Diesel’s history. Diesel is another Italian name strongly associated with jeans, but it was founded by Renzo Rosso and Adriano Goldschmied. Armani Jeans instead belongs to the fashion house established by Giorgio Armani and Sergio Galeotti in 1975.