The Italian fashion house known for its interlocking double-G logo is Gucci.
Gucci was founded in Florence in 1921 by Guccio Gucci, who initially built a reputation for finely made luggage, handbags, and equestrian-inspired leather goods. The company’s designs drew on the luxury travel culture Guccio had encountered while working at London’s Savoy Hotel, as well as Florence’s established leatherworking tradition.
The double-G emblem refers to the initials of the founder’s name. It became a prominent Gucci design feature in the 1960s, appearing on belt buckles, handbags, and other accessories. The logo is often shown as two mirrored or interlocking capital G shapes, making it one of the most recognizable symbols in fashion.
Gucci is sometimes confused with other Italian luxury houses because many use monograms or distinctive hardware. Valentino is associated with its V logo and red color, Fendi with its FF “Zucca” motif, and Prada with a triangular badge. Gucci’s double-G mark is a brand signature, not a generic symbol for Italian fashion.