Diesel uses a mohawk-headed figure in its logo.
The figure is commonly called the Mohican or Mohawk logo and became a recognisable symbol of the Italian brand. Diesel was founded in 1978 by Renzo Rosso and Adriano Goldschmied and became known for fashion-led denim, provocative advertising and experimental washes.
The logo is sometimes mistaken for a generic punk or rock image, but it is specifically connected with Diesel’s branding. The company’s later product lines and sub-brands can use different visual treatments, so not every Diesel-labelled item displays the symbol prominently.
Diesel is also distinct from Diesel Black Gold, a former premium line associated with the wider company. The core Diesel brand is the answer when the mohawk-headed figure is referenced.