Which investor partnered with Peter Jones to back Levi Roots on Dragons' Den?

Richard Farleigh partnered with Peter Jones to back Levi Roots on Dragons' Den.

Levi Roots presented Reggae Reggae Sauce during the 2007 series, seeking £50,000 for a 40% share of the business. Peter Jones and Richard Farleigh agreed to invest together, creating one of the show's most frequently recalled food-business deals.

Farleigh was an Australian-born British investor and entrepreneur who served as a dragon during the programme's earlier years. His participation is sometimes forgotten because Peter Jones remained on the show for much longer and became the most enduring member of the original panel.

The story also illustrates why a televised deal should be described carefully. The agreement shown on screen was a proposed investment subject to due diligence and completion. The two investors are nevertheless consistently identified with the televised offer. Richard Farleigh, rather than another original dragon such as Duncan Bannatyne or Theo Paphitis, was Jones's partner in the Roots pitch.