Peter Jones has appeared as a Dragon on the British television show Dragons' Den since its first series.
Jones is a British entrepreneur and businessman who joined the original Dragons' Den panel when the programme launched in 2005. He has remained one of the show's most recognisable investors and is known for considering businesses across technology, retail, food and consumer products.
His profile on the programme is closely associated with his interest in scalable companies and strong brands. He has also appeared in other business television formats, including American Inventor and Tycoon.
Several investors have served on Dragons' Den over the years, so viewers can easily associate the programme with different panels. Jones is distinctive because he is the only original Dragon to have appeared continuously throughout the British series.