Peter Jones became the longest-serving original Dragon on the British television series Dragon's Den.
Jones has appeared as an investor since the programme's first series in 2005. His business background includes interests in technology, media, retail and property, giving him a broad range of experience to draw on during pitches.
The word “original” is important: it refers to the investors who formed the initial British panel, not every Dragon who later joined the programme. Several other high-profile investors served during the early years, but Jones remained associated with the series across its continuing run.
Viewers sometimes confuse longest-serving with richest or most successful. Dragon's Den does not use an official on-screen ranking for those labels, whereas Jones's connection to the programme is established by his continuous role from its launch and his status as the only original Dragon still appearing in later series.