Bulgari’s Serpenti Forever line uses a snake-head closure inspired by the house’s jewelry motif.
The serpent has been a recurring Bulgari symbol since the mid-twentieth century, especially in jewelry and watches. Serpenti Forever translates that motif into handbags through a stylized snake-head clasp, often paired with a chain strap and geometric leather construction.
Bulgari was founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris. Its name is commonly written as BVLGARI, using the Latin letter V in the brand’s logo. The company became internationally known for colored gemstones, bold jewelry, watches, fragrances, and accessories.
Serpenti Forever should not be confused with every Bulgari product bearing a snake image. The handbag line is specifically identified by its named Serpenti branding and snake-inspired hardware.