Azzedine Alaïa created the Le 24 Heures handbag for his own fashion brand, Alaïa.
The Le 24 Heures is named with the French phrase for “the 24 hours,” a reference that suggests an accessory designed for continuous, everyday use. It is associated with Alaïa’s sculptural approach to fashion, in which precise construction, curved forms, and surface texture are central design elements.
Alaïa became particularly known for laser-cut leather accessories. Many of the brand’s handbags use repeated perforated or cut patterns that echo the house’s clothing and footwear, creating a recognizable relationship between the bag and the wider collection.
The brand name is sometimes confused with the designer’s first name, Azzedine. Alaïa was the Tunisian-born designer’s surname and the name used by his fashion house. The Le 24 Heures is distinct from Alaïa’s Mina and Rose Marie bags, which have different silhouettes and naming histories.