Rachel Elnaugh founded the gift-experience company Red Letter Days before becoming an investor on Dragons' Den.
Red Letter Days offered customers vouchers for memorable activities and experiences rather than conventional physical presents. The business became closely associated with Elnaugh, who built it during the 1990s and later appeared as one of the original Dragons in the BBC programme.
Elnaugh joined the first series of the UK show alongside other early investors, including Peter Jones, Duncan Bannatyne and Doug Richard. Her background made her particularly associated with consumer businesses, branding and experience-led products.
Red Letter Days is sometimes confused with later gift-voucher companies such as Buyagift or Virgin Experience Days. Those are separate brands; Red Letter Days is the company linked specifically with Elnaugh’s entrepreneurial career.