Which General Mills fruit snack, introduced in 1991, is sold as a long rolled strip?

Fruit by the Foot is the General Mills fruit snack introduced in 1991 and sold as a long rolled strip.

The snack is distributed under General Mills’ Betty Crocker brand and is designed to be unrolled before eating. Its name refers to the product’s famously extended format: a single strip traditionally measuring about three feet.

It belongs to the same family of playful fruit snacks as Fruit Roll-Ups and Gushers, but the products are not interchangeable. Fruit Roll-Ups are broader, flatter sheets, while Gushers are small pieces with a liquid-filled center. Fruit Winders, a common mix-up, is a similar rolled snack associated especially with the United Kingdom and Ireland.

General Mills’ fruit-snack development began decades earlier with Fruit Roll-Ups, which entered test markets in 1979. Fruit by the Foot expanded that portfolio in 1991, turning the act of unrolling a snack into part of the product’s appeal.