Which fragrance house launched Samsara, the perfume introduced in 1989?

The story behind the answer

Guerlain launched Samsara in 1989.

Samsara was created for Guerlain by perfumer Jean-Paul Guerlain. Its name comes from the Sanskrit term samsara, commonly used for the cycle of birth, death, and rebirth in Indian religions. The fragrance is known for a rich oriental-woody floral character, with sandalwood and jasmine among its important associations.

The red bottle and spiritual naming were part of the perfume’s identity from its launch. Guerlain’s long history also shaped expectations around the scent: the house is especially associated with expressive compositions and distinctive bottle designs.

Samsara should not be confused with Guerlain’s earlier Shalimar, launched in 1925, or with other perfumes using spiritual or Sanskrit-derived names. The relevant date here is 1989, and the house responsible is Guerlain.

Source: Wikipedia · fact-checked Sept. 2026

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