Which fragrance house introduced L’Air du Temps in 1948?

Nina Ricci introduced L’Air du Temps in 1948. The fragrance was created by perfumer Francis Fabron and became a major perfume associated with the French fashion house founded by Maria Nielli, known professionally as Nina Ricci.

L’Air du Temps is a floral fragrance centered on carnation, rose, gardenia, iris, and jasmine, with spicy and woody facets. Its name means “the spirit of the times” or “the air of the times,” an appropriate postwar title that helped give the perfume a broader cultural identity.

The bottle is especially recognizable because of its dove stopper, designed by Marc Lalique. That detail sometimes causes the perfume to be mistakenly associated with Lalique as the fragrance house; Lalique made the bottle, while Nina Ricci launched the perfume.