Which fragrance brand launched Lime Basil & Mandarin, its signature cologne introduced in 1999?

Jo Malone London launched Lime Basil & Mandarin, its signature cologne introduced in 1999.

Lime Basil & Mandarin is one of the best-known fragrances associated with Jo Malone London. Its name directly identifies the central olfactory idea: bright lime, aromatic basil and warm mandarin are combined in a fresh, citrus-led composition.

The fragrance became important to the brand’s identity and is often presented as an example of Jo Malone London’s straightforward naming and emphasis on fragrance layering. The company’s products are commonly called colognes, even though the term does not necessarily mean they are intended only for men.

Jo Malone London was founded by Jo Malone, who later sold the business to Estée Lauder Companies. The brand retained its name and expanded internationally after the acquisition.