Tom Brady has a long-term endorsement deal with Under Armour. The agreement began in 2010, after Brady’s apparel arrangement with Nike expired, and made him Under Armour’s first superstar quarterback endorser.
The partnership was unusual because it reportedly included both a multiyear endorsement contract and an undisclosed equity stake in Under Armour. Brady promoted the brand in television and print advertising, wore its training apparel and footwear, and worked with the company on customized football cleats and performance products.
Brady’s connection with Under Armour is sometimes confused with the company’s larger basketball association with Stephen Curry, who became the face of its footwear business after joining in 2013. Other prominent Under Armour endorsers have included Michael Phelps, Lindsey Vonn, Jordan Spieth, and Misty Copeland.
The deal also continued beyond Brady’s playing career. Under Armour collaborated with him on recovery-oriented products, including sleepwear and the TB12-inspired performance line. The key distinction is that the question asks for a former NFL quarterback, not the athlete most associated with Under Armour shoes.