Under Armour's clothing line with Dwayne 'The Rock' Johnson is called what?

Under Armour’s clothing line with Dwayne “The Rock” Johnson is called Project Rock.

The partnership began in 2016, when Johnson and Under Armour introduced a collection built around training, motivation and his “hardest worker in the room” persona. Project Rock has included clothing, training shoes, bags, headphones and other fitness-focused products rather than being limited to a single garment category.

The name is tied to Johnson’s professional-wrestling identity, The Rock, but Project Rock is the official collection name. “Brahma Bull” is a common mix-up because the bull logo appears prominently on some Project Rock products and reflects Johnson’s personal branding. It is not the name of the overall clothing line.

The first Project Rock product was a gym bag, followed by a T-shirt featuring the Brahma Bull. Both reportedly sold out quickly, helping establish the collaboration as one of Under Armour’s most recognizable celebrity-athlete partnerships. Later releases added signature training footwear and themed collections.