Under Armour’s cushioning technology used in running shoes is called UA HOVR.
UA HOVR is Under Armour’s proprietary cushioning platform, designed to balance impact absorption with energy return. The company introduced it in 2018 in running models including the UA HOVR Sonic and UA HOVR Phantom, presenting the technology as a springy, responsive alternative to cushioning that feels merely soft.
Many HOVR midsoles use an Energy Web structure to contain and shape the cushioning foam. That design is intended to help the shoe return energy to the runner’s stride while maintaining a stable, supported feel. Under Armour later extended HOVR beyond running into training, basketball, golf and outdoor footwear.
UA Foam is too generic to identify this platform, while UA Air and UA Boost are not the name of Under Armour’s running-shoe system. “HOVR+” refers to a later variation or enhanced formulation, but UA HOVR is the canonical technology name asked for here.