Under Armour's first retail store opened in which city?

Under Armour’s first retail store opened in Annapolis, Maryland.

The store opened in late 2007 at the Westfield Annapolis mall, giving the young performance-apparel company its first full-line, full-price retail location. Under Armour had been founded in 1996 by Kevin Plank, who initially sold moisture-wicking shirts from his grandmother’s Washington, D.C., townhouse and from the trunk of his car.

Annapolis is sometimes confused with Baltimore because Under Armour is strongly associated with Maryland and later established its headquarters in Baltimore. Baltimore was the company’s home base, but it was not the city of the first retail store. The Annapolis location marked a shift from primarily wholesale distribution toward direct customer retail.

That retail strategy eventually expanded into Brand Houses, Factory Houses, online sales and stores around the world. The original question refers specifically to the first full-price retail location, rather than the company’s headquarters or an early sales office.