Alan Sugar was the Dragon's Den investor known for the computer company Amstrad.
Alan Sugar is a British business magnate who founded Amstrad in 1968. The company became prominent in consumer electronics and computing, making Sugar one of the most recognizable technology entrepreneurs associated with British business television.
Sugar appeared as an investor on Dragon's Den during the programme's history, although he is more strongly associated with presenting The Apprentice. That distinction often causes confusion: his Dragon's Den connection is real, but his best-known television role is as the business figure at the centre of the separate BBC series.
Amstrad's name is formed from Alan Michael Sugar Trading. The company’s products included computers and other consumer electronics, giving Sugar a background quite different from investors primarily known for retail, fashion or leisure businesses.