Peter Jones founded Phones International Group.
Phones International Group was a telecommunications business associated with Peter Jones's early entrepreneurial career. The company operated in the mobile-phone sector, a rapidly expanding market in the years when mobile communications became a mainstream consumer product.
Jones later became one of the most recognisable investors on the British version of Dragon's Den. His portfolio and public profile extended beyond the programme, but the telecommunications company is one of the clearest links between his business background and the technology-focused pitches often seen in the den.
Phones International Group should not be confused with a mobile-network operator or with a specific handset manufacturer. It was a business group connected with mobile-phone retail and distribution. The answer is Peter Jones, rather than another Dragon known primarily for retail, property or food investments.