Which former Dragon's Den investor founded the lingerie brand Ultimo?

Former Dragon's Den investor Michelle Mone founded the lingerie brand Ultimo.

Mone created Ultimo in the 1990s after identifying a market for attractive lingerie with improved support and fit. The brand became widely recognised in the United Kingdom and helped establish her as a prominent entrepreneur in the fashion and lingerie industry.

She later appeared as an investor on Dragon's Den, bringing experience from product design, branding and retail distribution. Her business story is often discussed alongside the wider growth of celebrity-led and founder-led consumer brands.

Ultimo should not be confused with Marks & Spencer's lingerie range or with another Dragon's Den investor's clothing company. The company is specifically associated with Mone, whose entrepreneurial title before and beyond television was closely tied to the Ultimo brand.