Which former Dragon founded the fashion brand Ultimo?

The story behind the answer

Michelle Mone founded the fashion brand Ultimo.

Michelle Mone is a Scottish entrepreneur who created Ultimo, a lingerie brand launched in the late 1990s. The company became known for fashion-led lingerie and high-profile marketing, helping Mone build a public profile before and during her business career.

Mone appeared as a guest Dragon on the British programme rather than being part of the permanent panel for the same period as the longest-serving investors. She is sometimes confused with Kelly Hoppen because both are high-profile female entrepreneurs connected with the show, but Hoppen is associated with interior design while Mone is associated with Ultimo.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: