Which former BBC Dragons' Den investor invested in Reggae Reggae Sauce with Peter Jones?

The story behind the answer

Former BBC Dragons' Den investor Richard Farleigh invested in Reggae Reggae Sauce with Peter Jones. The two Dragons offered Levi Roots £50,000 for a share of the sauce business during Roots's 2007 appearance.

Farleigh was an Australian-born investor and businessman who served as a Dragon in the early series of the BBC programme. His investment in Roots's brand is one of the show's most frequently remembered deals.

The deal is sometimes attributed only to Peter Jones because Jones remained a prominent Dragon for many years afterward. Farleigh, however, was the second Dragon involved in the original investment offer, making his role distinct from later business partnerships associated with the brand.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: