Which Ford Motor Company acquisition gave it the Jaguar brand in 1989?

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Ford Motor Company acquired Jaguar Cars in 1989, giving Ford control of the Jaguar brand.

Jaguar had previously been part of British Leyland and later operated as an independent company after separating from that broader automotive group. Ford purchased Jaguar for approximately $2.5 billion and placed it within its expanding premium-automotive portfolio.

The acquisition was part of Ford’s effort to build an international luxury and performance group. Ford later combined Jaguar with Land Rover, which it acquired from BMW in 2000, creating Jaguar Land Rover under Ford ownership.

Ford sold Jaguar and Land Rover to Tata Motors in 2008. The transaction transferred the brands to the Indian automaker, which operates them through Jaguar Land Rover.

Source: Wikipedia · fact-checked Sept. 2026

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