Which food brand did Levi Roots pitch on Dragon's Den in 2007?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den in 2007.

Roots, the stage name of musician Keith Valentine Graham, presented his Caribbean-style sauce during the programme's third series. His pitch combined a food product with his music and personal story, helping make the appearance one of the show's most memorable business moments.

The pitch led to a £50,000 investment from Peter Jones and Richard Farleigh in exchange for a share of the business. The product was subsequently developed and sold under the Reggae Reggae brand, which expanded beyond its original sauce.

The brand is sometimes remembered simply as “Levi Roots sauce”, but Reggae Reggae Sauce is the specific product name associated with the Dragon's Den pitch. The investment figure and ownership percentage are separate details from the product's name.