Which food brand did entrepreneur Levi Roots pitch on the BBC business show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the BBC business show Dragon's Den.

Roots is the stage name of Keith Valentine Graham, a British-Jamaican musician and entrepreneur. He presented his jerk barbecue sauce on the programme, where the pitch helped bring his food brand to a much wider audience.

The sauce was developed from a family recipe and became the foundation of a broader food business known as Reggae Reggae Foods. Its distinctive branding connected Jamaican culinary influences with Roots's music career and public persona.

People sometimes answer with the company name rather than the product name. Reggae Reggae Foods is the business, while Reggae Reggae Sauce is the specific brand and product associated with the televised pitch. The question asks for the sauce.