Which fitness business was founded by Dragon's Den investor Duncan Bannatyne?

The story behind the answer

Dragon's Den investor Duncan Bannatyne founded Bannatyne Fitness.

Bannatyne Fitness is a chain of health clubs and spas in the United Kingdom. The business grew from Bannatyne’s wider entrepreneurial career, which included interests in care homes, hotels and leisure facilities.

Bannatyne became one of the longest-serving and most recognisable investors on the British version of Dragon's Den. On the programme, his background in operating large businesses often shaped his questions about costs, expansion and management.

The business name is sometimes confused with PureGym or Fitness First, both of which are separate fitness brands. Bannatyne Fitness is directly associated with Bannatyne’s own name and business group. Its clubs have offered gym facilities alongside services such as health and beauty treatments, depending on the location.

Source: Wikipedia · fact-checked Sept. 2026

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