Which fashion week was formerly known as Mercedes-Benz Fashion Week Berlin?

The story behind the answer

The fashion week formerly known as Mercedes-Benz Fashion Week Berlin is Berlin Fashion Week.

Berlin Fashion Week is a semiannual event showcasing fashion designers and labels in the German capital. Mercedes-Benz was its title sponsor for a period, so the event was widely referred to as Mercedes-Benz Fashion Week Berlin.

The sponsorship name did not create a separate city or a separate national fashion week. It was a commercial title attached to Berlin's established fashion-week program. After the sponsorship arrangement changed, the shorter name Berlin Fashion Week became standard.

Berlin's fashion calendar includes runway shows, presentations, trade events and exhibitions. It is distinct from Bread & Butter, a fashion trade fair that was also strongly associated with Berlin. That overlap in names and locations can make older references to the event confusing.

Source: Wikipedia · fact-checked Sept. 2026

Add question to a list

Choose a list to keep this question in: