Which fashion week was held at the 2010 World Expo site in Shanghai?

Shanghai Fashion Week was held at the 2010 World Expo site in Shanghai.

The event used spaces connected with Expo 2010, the major international exposition hosted by Shanghai from May to October 2010. Holding fashion presentations in an exposition environment linked the city’s fashion industry with a wider program of architecture, design, technology and cultural exchange.

Shanghai Fashion Week is one of China’s major fashion events and supports both established labels and emerging Chinese designers. It is distinct from Shanghai Fashion Week’s trade-focused activities, although runway shows, showrooms and business events often operate around the same seasonal calendar.

The World Expo itself was not a fashion week. It was an international exposition whose Shanghai site later became associated with major cultural and commercial events, including fashion programming.