Florence hosts Pitti Bimbo, the children’s fashion trade show connected with Pitti Immagine.
Pitti Bimbo is part of the Pitti Immagine series of professional fairs held in Florence. It focuses on children’s clothing, accessories, and related products, bringing together international brands and buyers. The fair is separate from the city’s famous Pitti Uomo menswear event, although both belong to the same broader trade-show organization.
The main Pitti Immagine fairs use historic venues such as the Fortezza da Basso. This setting distinguishes them from conventional runway weeks, which generally emphasize catwalk presentations and press coverage. Trade fairs instead prioritize business appointments, collections, and wholesale orders.
Florence’s role in the Pitti calendar can be confused with Milan’s role as Italy’s best-known fashion-week city. Milan hosts the principal Italian seasonal runway week, while Florence is strongly associated with Pitti’s specialist international fairs.