Which fashion week became the first major fashion week to go fully digital in June 2020?

London Fashion Week became the first major fashion week to go fully digital in June 2020.

The British Fashion Council created a digital platform for the event after the COVID-19 pandemic made conventional runway gatherings impractical. Instead of relying on a single physical schedule, the platform combined films, interviews, podcasts, articles, and designer presentations.

This format was especially notable because London Fashion Week had traditionally mixed runway shows, presentations, trade appointments, and public-facing events. The digital edition allowed professionals and fashion audiences to access material remotely.

The move did not permanently replace every physical London show. As public-health restrictions changed, later editions used different combinations of digital content and in-person presentations. The June 2020 edition is therefore best understood as a landmark fully digital edition, rather than the permanent end of runway fashion weeks.