Iris Apfel collaborated with H&M on a collection launched in 2022.
The Iris Apfel x H&M collection reflected Apfel’s maximalist personal style through bright colors, layered accessories, decorative patterns and highly noticeable statement pieces. It was created to celebrate her 100th birthday and was released internationally in 2022, extending her influence beyond interior design and vintage fashion collecting.
Iris Apfel was an American fashion icon, businesswoman and interior designer. She became widely recognized for oversized glasses, bold jewelry and eclectic combinations of high and low fashion. Her style was based on experimentation and personal expression rather than following a single seasonal trend.
This was a collaboration with Iris Apfel herself, not a collection by a conventional fashion house bearing a designer’s name. That distinction separates it from H&M partnerships with Mugler, Rabanne and other established labels.