Which fashion house launched the Bamboo bag in 1947?

Gucci launched the Bamboo bag in 1947.

The design emerged in postwar Italy, when shortages made conventional materials such as leather difficult to obtain. Gucci used lightweight bamboo for the handles, creating a practical solution that also became a distinctive luxury detail. Craftspeople heated and shaped the bamboo, giving each handle a slightly individual character.

The bag soon became one of Gucci’s signature designs. Its association with film and celebrity culture helped raise its profile: Ingrid Bergman carried a bamboo-handled Gucci bag in Roberto Rossellini’s 1954 film Journey to Italy. The style was later revived several times, including during Gucci’s 1990s renewal under Dawn Mello.

The answer is sometimes confused with the Gucci Diana, a later bamboo-handled bag introduced in 1991 and associated with Diana, Princess of Wales. The 1947 Bamboo bag predates that model by decades. Céline, Chanel, and Prada have all produced famous handbags, but they did not launch this specific design.