Which fashion house launched Opium, the perfume introduced in 1977?

Yves Saint Laurent launched Opium in 1977.

The fragrance was created for the Yves Saint Laurent fashion house by perfumers Raymond Chaillan and Jean Amic. Its name and oriental-inspired composition reflected the late 1970s taste for rich, dramatic perfumes.

Opium became one of the best-known fragrances associated with Yves Saint Laurent. Its original advertising and packaging emphasized an exotic, luxurious image, helping establish it as a major international perfume.

Opium is sometimes confused with Black Opium, a later Yves Saint Laurent fragrance introduced in 2014. Black Opium is a separate modern fragrance with a coffee-centered identity, while the original Opium is an earlier perfume with a warmer, spicier profile.