Dior launched Miss Dior, the perfume created in 1947 for Christian Dior’s new fashion label.
Miss Dior was introduced soon after Christian Dior established his couture house in Paris. The fragrance was created by Jean Carles and Paul Vacher and was intended to accompany Dior’s New Look, which debuted in 1947. Its early composition was a rich chypre-style fragrance built around citrus, floral, and earthy elements.
The name reportedly honored Christian Dior’s sister Catherine, whom he called Miss Dior. The perfume helped establish fragrance as an important part of the Dior fashion-house identity, alongside couture and accessories.
The name can cause confusion because Dior has used Miss Dior for several reformulations and flankers over the decades. Later versions, including contemporary eau de parfum releases, are not chemically identical to the original 1947 composition. The enduring brand name, however, remains tied to Dior’s first major perfume launch.