Which fashion house collaborated with H&M on the 2012 Maison Martin Margiela collection?

Maison Martin Margiela collaborated with H&M on a collection released in 2012.

The partnership brought the Belgian fashion house’s experimental design language to H&M’s mass-market audience. Maison Martin Margiela was known for deconstruction, unusual proportions, and conceptual approaches to clothing.

The collaboration was presented as a fashion-house partnership rather than a collection by an individual celebrity designer. That distinction matters because H&M has worked with both designers and established labels.

The name later changed after the fashion house removed “Martin” from its branding and became Maison Margiela. The 2012 H&M collaboration is generally identified by the name Maison Martin Margiela, which was the label’s name at the time.