Marc Jacobs launched Daisy in 2007.
Daisy was created by perfumer Alberto Morillas and became associated with a youthful, bright style. Its bottle is especially recognizable for its oversized daisy-shaped flowers on the cap, making the packaging a major part of the fragrance’s identity.
The original Daisy is a women’s fragrance marketed by Marc Jacobs. Its success produced a wider Daisy collection, including flankers and limited editions with modified names and compositions.
Readers sometimes confuse the original Daisy with Daisy Eau So Fresh, which is a related flanker introduced later. The unqualified name Daisy refers to the original Marc Jacobs perfume launched in 2007.