Which fashion brand did Pharrell Williams and Nigo launch in 2003?

Pharrell Williams and Nigo launched the fashion brand Billionaire Boys Club in 2003.

The label combined Pharrell’s music profile with Nigo’s experience in Japanese streetwear and product design. Its branding used space, wealth and childhood imagery, including the slogan “Rich Boys Play,” to create a distinctive pop-cultural identity.

Billionaire Boys Club is often linked with the related Icecream footwear and apparel label. The two brands have appeared together and share creative history, but they are not the same name. Billionaire Boys Club is the answer when the question asks for the broader brand launched by Williams and Nigo.

The partnership helped connect Japanese streetwear, American hip-hop and luxury-coded graphic fashion. It also reflected the growing importance of musician-designed clothing in the early 2000s.